The People Behind Your Business Breakthroughs
We're a mix of financial strategists, market researchers, and business enthusiasts who spend our days uncovering opportunities that others miss. Based in Adelaide, our team combines analytical rigor with practical business sense.
How We Actually Work
Our approach isn't complicated, but it takes time. We start by analyzing market gaps in Australian industries – looking at consumer behaviour patterns, regulatory changes, and emerging trends that create business opportunities.
Then comes the boring part (for most people): data verification. We cross-reference market statistics, check competitor positioning, and validate demand signals before we suggest anything.
- Market pattern recognition using Australian Bureau of Statistics data and industry reports
- Financial viability assessment based on startup costs and revenue projections
- Competitive landscape mapping to identify underserved market segments
- Risk factor evaluation including regulatory compliance and market saturation
- Timeline development for business launch phases and milestone planning
What Our Research Can Help With
We don't promise overnight success or guaranteed profits. What we do offer is thorough research that gives you a clearer picture of what could work in the Australian market right now.
Market Entry Clarity
Understanding which industries have room for new players and what it takes to compete effectively in those spaces.
Financial Planning Support
Realistic cost projections and revenue models based on actual market data rather than optimistic guesswork.
Risk Identification
Spotting potential obstacles early so you can plan around them or decide if a particular opportunity isn't right for you.
Timing Insights
Recognizing when market conditions favour certain business types and when to wait for better circumstances.
Resource Allocation
Guidance on where to invest your time and money first based on what matters most in your chosen industry.
Competitive Positioning
Finding angles that differentiate your business from established players without requiring massive budgets.
Meet Two of Our Researchers
Our full team includes financial analysts, industry specialists, and business consultants. Here are two people you might work with directly.
Reuben Lockhart
Senior Market Analyst
Reuben spent eight years in corporate finance before joining us in early 2023. He focuses on service-based business opportunities and has a particular interest in regional market dynamics. Outside of work, he's usually tinkering with old motorcycles or avoiding his vegetable garden.
Petra Dahl
Business Viability Specialist
Petra evaluates business models for financial sustainability and market fit. She joined our team in mid-2024 after working with startup accelerators in Melbourne. Her background includes economics research and small business consulting. She's known for asking uncomfortable but necessary questions about business plans.
Our Research Process in Practice
When you work with us, you're not getting generic advice. We dig into specific industry data, talk to people who've launched similar businesses, and look at what's actually happening in Australian markets during 2025.
Most projects take between two and four weeks because proper research can't be rushed. We'd rather tell you something useful slowly than give you quick answers that don't hold up.
Our consultations typically begin in September 2025 for businesses planning to launch in early 2026, giving you time to prepare properly.
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